The compact market in Japan is experiencing remarkable demand, and the new consumer base is generally the young photographers and Social media influencers. The latest sales ranking from BCN+R for February to March 2025, the report reveals this surprising leader: the Kodak PIXPRO FZ55 tops the sales chart of compact cameras. Just after that, we have the Fujifilm Instax Mini Evo in second place, and in third place, we have the Panasonic Lumix TZ99. It’s really a big surprise that in the smartphone world, the demand for compact cameras surges again. But what is driving the compact camera boom in the market?, And what does it mean to photographers in 2025? We have to explore those things, too.
Compact Camera Sales Soar in Japan
According to BCN+R, a leading retail data provider that actually covers approximately 40% of the total Japanese electronics retailers, it has mentioned in their report that in March 2025, the overall sales volume surged by 39% year-on-year, while the sales value grew by 13.6%. So, if we look at the previous sales reports from the past five months consecutively in the compact camera market, we have seen double-digit growth, and it all started from November 2024, where we witnessed an increase in the sales of compact/point-and-shoot models.
Details of the Top 3 Compact Cameras in Japan from February to March 2025
Market Share: A strong contender in the top three, though specific share data is unavailable.
Key Features: 20.3MP sensor, 30x optical zoom (24–720mm equivalent), 4K video, and a tilting touchscreen.
Why Is the Compact Camera Market Making a Comeback?
These are the top four reasons why compact cameras are making a comeback in 2025:
Affordability: Models like the Kodak PIXPRO FZ55 offer decent performance in a budget range. The performance is not as good as that of mirrorless cameras out there, but if someone loves to try a camera, the FZ55 is a decent option.
Social Media Influence: The compact camera with a retro design has now become a trend among today’s social media influencers in Japan, and a lot of people have been seen using those compacts. So, it naturally impacts the other million viewers who are watching them and get influenced by them. As a result, a lot of people are buying these compacts since the people they follow are now being seen with those cameras.
Nostalgia and Simplicity with Security: The compact camera does not put every picture or video you capture over the internet, so that gives new users a sense of security over their data and the pictures they have captured, instead of the smartphone, which actually puts everything online with a click.
Portability: Instead of carrying heavy cameras and putting a bunch of heart and money into the mirrorless segment, it’s really easy to carry a compact camera, which is also easy on your pocket.
Kodak’s Surprising Leadership
Kodak’s dominance with the PIXPRO FZ55 camera has surprised many out there, including other brands with their latest offerings, like Fujifilm, which offers a range of instant cameras. The latest report from the BCN+R data source shows Kodak actually holds 21.4% of the market share in March 2025, outpacing Fujifilm with 16.6% of the market share in the world of compact cameras. But will Kodak sustain this lead shortly, or will future photographers follow the next big upcoming market trend of premium compact cameras?
What’s Next for the Compact Camera Market?
The compact camera market is facing a very good boom in sales, and this will allow manufacturers to take more risks and introduce a new generation of compacts for young users. One recent announcement is the Canon PowerShot V1 compact camera, which offers excellent 4K video recording capability with a large one-inch sensor to record high-quality still images. The next camera that Fujifilm is planning to introduce is a half-frame [Fuji X-Half] camera with specifications to make a space in the market. Sony is lately active with its ZV series compact cameras, but Nikon is silent over this.
But still, for photographers and social media influencers who are budget-conscious buyers, the Kodak PIXPRO FZ55 is an excellent option. Travel bloggers are also preferring the Lumix TZ99, which does have 4K video recording capability and comes in a budget pocket.
What do you think about the compact camera comeback? Do you also love the Kodak offering of the FZ55, the Lumix TZ99, or maybe you are a fan of Fujifilm’s Instax Mini Evo?
The article was written and published by thenewcamera.com team on 4:55 pm, Monday, 28 April 2025. Follow usGet LIVE RUMORS –> FACEBOOK | TWITTER | INSTAGRAM to get live news + Sigma Rumors + Camera News
Sigma is about to release a new 200mm F2.0 full-frame telephoto prime lens. The lens belongs to the Sports series and is available in Sony E-mount and Panasonic L-mount. There is currently no other specific parameter information. It is expected to be released soon. Users who like bokeh should not miss it. In a recent interview, Sigma said we will be revealing a unique lens soon that never existed before. Is that the same? We will post more updates here as soon as they become available.
Nikon announced multiple firmware updates for its cameras; among the three, Nikon ZFC has the longest list of updates. Take a look at the details below
• The following phenomena have been fixed. – When connected to SnapBridge and Wi-Fi, if the Setup menu’s Connect to smartphone > Communications when powered off is set to On, and then the camera is turned off and the lens is removed, the values would remain displayed on the LCD panel. – If you looked through the viewfinder with the picture monitor closed, and then pressed the release button halfway just before pressing the playback button to switch to the playback screen, the display in the viewfinder might not be correct. – If you looked through the viewfinder with the Picture Control settings screen displayed from the i menu, the display might not be correct.
Sony has announced the FE 50-150mm f/2.0 GM lens. Sony has never announced such a lens before with a focal range from 50 to 150 and having a constant f/2.0 aperture range.
This is the best professional portrait lens a photographer can ever have in a Sony FE Mount camera. It will give unparalleled performance during a professional partner shoot, a wedding event, or even in sports photography.
Pre-order / Buy Sony FE 50-150mm f/2.0 GM Lens from B&H Store
Specification
Details
Focal Length
50-150mm
Maximum Aperture
f/2.0 (constant)
Weight
1340g
Length
200mm
Minimum Focus Distance
15.8 inches (0.4m) at 50mm, 29.1 inches (0.74m) at 150mm
Maximum Magnification
1:5 (0.2x)
Filter Thread
TBD
Mount
Sony E-mount (full-frame)
Price
~€4400 / ~$4000 USD
Shipment Start
Early June 2025
Let’s explore the key features of the 50-150mm f/2.0 GM lens.
Constant f/2.0 aperture: So it offers the best low light performance in its focal range, and at the same time, it gives you flexibility of 50 to 150mm. So it’s a kind of very unique combination of multiple prime lenses you are getting in a single zoom lens.
G Master optics: Sony has used the finest optical elements possible, which include extreme aspheric XA lenses that deliver edge-to-edge sharpness while holding minimal chromatic aberrations.
Fast and accurate autofocus: With the implementation of 4 XD Linear autofocus motors for rapid and silent focusing, the lens takes no time to lock autofocus on the moving subject.
Compact and lightweight: Why are we saying compact and lightweight for a lens that weighs 1340 grams? We are saying from a perspective—if you are buying a 135mm f/2 lens of Sigma for Sony E-mount, you have to carry approximately the same weight and the size too. In approximately the same weight and size, you are getting an amazing zoom lens in your hand which is capable of zooming in/zooming out from 50 to 150mm at f/2 aperture.
Rugged design: It’s completely weather-sealed so you can shoot in dusty and moist environments.
Why is this lens a game changer?
See, it is one of the unique and it’s better to say a revolutionary lens for many reasons. If we consider a single reason, that we are getting an f/2.0 aperture in a daily-use zoom lens which covers approximately 50–150mm distance, which was never possible before.
Tamron 35-150mm f/1.8–2.8 vs Sony 50-150mm F2.0
The Tamron 35-150mm f/1.8–2.8 lens. That’s the budget alternative, Sony 50-150mm F2.0. Centre sharpness-wise, Tamron will produce a great result. But if you want to have corner-to-corner sharpness and best-in-class optics, + brighter aperture at tele-end F2.0 vs F2.8, then for sure Sony is the best option.
The other major difference is the price tag. The Tamron 35-150 f/1.8–2.8 is available at $1599 at the B&H Store, whereas the Sony premium lens will cost you $4000. So if you can pay the price, then it’s completely okay. But if it matters, then Tamron is the best.
Who is this lens made for?
Sony 50-150mm f/2.0 lens is tailored for professional photographers—those who are into:
Wedding photography: So in wedding photography, it actually replaces the requirement of multiple prime lenses in your camera bag. Once you have this, it’s perfect and good to go for all kinds of candid and professional-looking portrait shots.
Portrait photographers: A portrait photographer generally carries lenses like 50mm, 85mm, and 135mm, and they pick and use the lenses depending upon the situation they are shooting in. So this lens will literally eliminate the requirement of having multiple prime lenses in your bag, and it will give you prime-like quality.
Event and concert photographers: If you do event or concert photography, specifically in dim light or low-light environments, then this lens is the best and the most versatile zoom lens available to you.
Indoor sports photographers: Compatible with teleconverters as well as features 4X linear autofocus motors, for blazing fast autofocus performance + AF tracking.
And finally, our Tamron 35-150mm—if you don’t want to spend that much, of course, Tamron is an excellent choice.
The article was published at 3:46 pm, Tuesday, 22 April 2025. By thenewcamera.com Team. You can follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, –>If you have time –>see moreSony Alpha Rumor Latest Camera News
If you are waiting for a massive discount on the Sony A7 series full-frame mirrorless camera or searching for the best deal on Sony A7 IV in 2025, this is the best time to grab the deal. B&H Photo Video is currently offering a massive discount of $500 on the Sony A7 IV camera body, bringing it down to the lowest price ever for Sony A7 IV.
This sudden price cut raises a big question: Is Sony preparing to announce the Sony A7V camera, the next-generation upgrade to the A7 IV? In general, before a camera successor or next-gen mirrorless model is announced, retail stores and online stores put a huge discount on old camera models to clear stock and make space for new Sony full-frame camera releases.
Since there is no sales season going on, it looks completely weird when you see a major Sony camera discount in 2025 without any ongoing sales event. So this is a very clear indication that with this random price drop on the Sony A7 IV, Sony is about to replace its 3+ year-old Sony A7 IV camera, the Sony A7V is about to arrive. Canon EOS R6 Mark III also about to arrive, so Sony has to be quick with their move in the competitive full-frame mirrorless camera market.
The article “Sony A7V Launch Near? Massive $500 Discount on Sony A7 IV at B&H” was published at 12:24 pm, Tuesday, 22 April 2025 GMT. By thenewcamera.com Team. You can Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, If you have time –>see moreSony Alpha Rumor
Fuji today announced the teaser offers the first digital half-frame camera—the X-Half. Let’s explore the images we have captured from the teaser, although it fails to reveal anything, even if we push the shadows to the limit.
The teaser, with the tagline “Half the Size, Twice the Story”, tells us that it’s a unique storytelling tool specifically made for storytellers a.k.a. content creators, with a very compact form factor.
Fujifilm X-Half
The Fuji X-Half is Fujifilm’s first digital camera which uses a kind of vertical sensor based on Kodak Ektar H35 and Pentax 17. Now this is a very unique product, and Fuji is known for always taking risks and announcing a very different sort of product, trying to find their own consumer base in a very unique way—and I really love these efforts.
Now we all know that photographers love Fuji cameras, but how much love will Fuji get from the content creator community? Only time will tell.
Take a look at the major Core specifications of Fujifilm’s upcoming camera:
Fuji X-Half Specificaton
Sensor: Rumored to feature a new 1-inch sensor—a first for Fujifilm X-series
Lens: Fixed focal length lens with f/2.4 aperture
Display: Vertical LCD screen ideal for diptych and social content
Viewfinder: Optical viewfinder for a true retro shooting experience
Controls: Manual dials including exposure compensation
Size: Compact dimensions (approx. 105.8mm x 64.3mm)
Build: Likely to be manufactured in China
Fujifilm X-Half Arrival Date
Fujifilm X-Half camera is expected to arrive in late May 2025.
Fujifilm X-Half Price
The price of the camera is expected to be somewhere around $999 – $1599.
What is the Fujifilm X-Half Camera?
Fuji X-Half is a compact camera with a 1-inch sensor, placed vertically so it creates content specifically for Shorts, TikTok, or Instagram. It will capture in the same way as the young generation of content creators shoot with their smartphone, meaning you don’t need to tilt your camera in a vertical direction. It will capture vertical images and videos simply by holding your camera in your hand. The camera is specifically designed for creative content creators and storytellers by Fujifilm.
The article was published at 11:13 am, Tuesday, 22 April 2025 GMT. By thenewcamera.com Team. You can follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, –> See More Fuji Rumors and Latest Camera News
In a recent interview with Go Tokura, the Chief Executive Officer of Canon Imaging Group, IR and RDE, once again addressed the same hot topic that Canon users are actually eagerly waiting for: when will Canon open their full-frame RF mount for third-party lens makers?
The Burning Question
During an interview with RDE (Red Dot Edition), the interviewer asked Mr. Tokura if the majority of Canon third-party lenses made by Sigma and Tamron—those who have official access for making the lenses—are only available for APS-C cameras, not for full-frame. So, when are the third-party lenses coming for the Canon RF full-frame mount?
“As in previous years, I’m afraid we can’t disclose details about our agreements with third-party manufacturers. However, as you’ve likely noticed, the range of third-party lenses continues to expand each year, though we don’t closely monitor which specific models are being released. I would suggest keeping an eye on what third-party manufacturers are introducing to the market. And I suspect we’ll be having this same conversation again next year. — Mr. Tokura “
So What Does It Mean for Canon RF Users?
As usual, Tokura is not revealing anything very specific—neither confirming nor denying any news or information related to the development or the announcement of Canon third-party full-frame lenses. So these are the points that you should consider as the summary of the interview:
A Pattern of Carefully Controlled Growth by Canon
Canon already has a bunch of Canon RF full-frame lenses. Now, in total, they have 50+ RF lenses for the full-frame mirrorless system cameras. Even some manual focus lenses are also available from third-party lens makers. But as usual, only licensed third-party lens makers are allowed to make, sell, and distribute Canon full-frame lenses—and none of them as of now have received any sort of approval from the brand. The talks are going on behind closed doors.
Will 2025 Be the Year?
Canon never denied the possibility of Canon’s full-frame third-party lenses. It means they are in the process of approval. Canon took a lot of time in approving APS-C RF mount lenses, so they are not slamming the doors shut—they are taking their time and very selectively opening it strategically based on the market requirement and their profit margin.
So, for Canon users, they have to wait. But I do have hope that in the year 2025, we will see at least two or three full-frame third-party lens announcements from Sigma and Tamron.
The article was published at 9:05 am, Tuesday, 22 April 2025 GMT. By thenewcamera.com Team. You can Follow us on our social pages FACEBOOK | TWITTER | INSTAGRAM, If you have time –>see more live news + Canon rumors 24X7
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